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Arunachal Entrepreneur Tage Rita’s Organic Wine ‘Naara Aaba’ Earns National Recognition

BY: ANUMITA DAS

Naara Aaba, a popular kiwi wine brand from Arunachal Pradesh, has stolen the limelight during the ongoing Organic Food Fest in New Delhi. The mastermind behind the three-year old wine brand is a lady who is an engineer-turned-lady entrepreneur. Tage Rita Takhe has garnered much attention since the launch of her wine brand, Naara Aaba.

In an exclusive interview with Inside Northeast, Rita shared her story and her experience at the Organic Food Fest, organized by the Ministry of Food Processing Industries.

Naara Aaba is an organic wine made from Kiwi fruit with very high antioxidants. Rita has participated at the organic fest in the national capital to share her story and to establish her identity in the international lady entrepreneurs’ arena.

With her dedication and hard work, she can also be hailed as an inspiration for many budding women entrepreneurs in the Northeast. “Naara Aaba’s capacity is 60,000 litres per batch. And to bring out the best quality wine, we have a total of 25 regular staff working from the garden to factory to marketing. Seasonal employment goes up to 100 employees,” Rita told us.

Tage Rita Takhe with Union Food Processing Minister Harsimrat Kaur Badal at the Organic Food Fest, 2020 in New Delhi

Speaking about her experience at the Organic food fest, she said, “It is very encouraging. The footfall is high and I have already exhausted my pamphlets and business card. My wine got exhausted in one and a half day. Today, I am free to visit other stalls in the fest.”

Rita, being a woman entrepreneur, has been able to dedicate her time to her passion project because of her family’s support. “Having a strong support system at home from husband is of utmost important to  be able to grow to the optimum level and succeed,” she opined.

Tage Rita Takhe interacting with with consumers at Organic Food Fest, 2020 in New Delhi

The three-day organic food fest held in New Delhi is a platform for entrepreneurs to showcase their products from across the country. “Many Self-Help groups have to showcase the products produced in their areas. This will give them a platform to not just interact with each other, but also interact with other business people and retailers. I am happy to say that not only we as consumers are interested in organic, but the retailers across the world want to source organic products as well,” said Union Food Processing Minister Harsimrat Kaur Badal at the food fest.

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