Itanagar: Bollywood actor Sanjay Dutt has been signed as the Brand Ambassador of the golden jubilee celebrations, marking the 50th year of the naming of the state.
Along with Dutt, award-winning filmmaker & branding expert Rahul Mittra as Brand Advisor.
The announcement was made by Chief Minister Pema Khandu and Assembly Speaker Pasang Sona Dorjee at a function in the presence of both Sanjay Dutt & Rahul Mittra arrived from Mumbai.
A media campaign conceptualized & executed by Rahul Mittra Films and shot by top ad-filmmaker & drummer Pentagram Shiraz Bhattacharya was kickstarted on this occasion, featuring Sanjay Dutt as a youth icon, nature lover, de-addiction proponent & an ever-evolving individual catering to the niche target audience for Arunanchal tourism.
In addition to the promotional films, Dutt will also engage with the local youth of the state on a series of initiatives on substance abuse and other key issues that cause concern in the state. Filming on a large scale is taking place at Ziro village, Pakke valley, Dambuk, Namsai, Parshuram Kund, Pasighat, Mechuka & Tawang.