N Ranga Rao & Sons (NRRS), India’s largest agarbathi manufacturer and makers of Cycle Pure Agarbathies announced their association with the Government of Assam for setting up a dedicated project for bamboo for agarbathies. NRRS through this association, will be extending operational support and technical know-how to manufacture bamboo sticks. This initiative will strengthen the supply chain and enhance the value chain for the production of the bamboo sticks in the North East region in line with the Atma Nirbhar Bharat initiative. All the stakeholders in the bamboo industry in the North East including the farmers who harvest the bamboo and the entrepreneurs will benefit from this initiative.
“The objective of the Assam Agarbatti Project will be cluster-based development of the Agarbatti sector in Assam by linking organized farming, processing, and marketing together. This association will further boost up the rural economy by generating rural employment.”- Ms. Dimpi Bora, Deputy Mission Director and CEO, State Bamboo Development Agency, Assam
The government of Assam and N Ranga Rao & Sons have identified twenty-six (26), local entrepreneurs, through whom the initiative will be rolled out. These 26 micro-entrepreneurs will facilitate huge employment in the rural areas of the North East and the project scale the employment opportunity will increase.
“We believe in our government’s vision of Atma Nirbar Bharath. Our Assam State Bamboo Development Agency with the Assam Government will help in streamlining the manufacturing of bamboo sticks in North East region. With this initiative, we intend to establish a working model of entrepreneurship that can be replicate all of our country. Our nation is blessed with an abundance of renewable bamboo resources and with the support of our government, we will completely localize bamboo procurement soon.” – Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies
This is a cluster development approach that will address all issues of the supply chain of Bamboo, starting from Plantation, transportation, processing, value additions, and ultimately the sale of bamboo sticks. NRRS will work closely with the State Bamboo Development Agency (SBDA) to establish a working model that will be designed specifically with the cluster development approach. Sustainability being the key, these clusters will encourage collective use of resources resulting in inclusive development and increased employment in the region.
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