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Indian Oil Launches Mega Festive Dhamaka across northeast

In yet another strategic joint promotional initiative, Indian Oil Corporation Assam Oil Division has launched a Mega Festive Dhamaka campaign at Highway Carrier, Khanapara. Continuing a unique digital and brick and mortar concept, the sales promotion campaign will provide motorists the opportunity to drive away with Maruti Alto 800 or a Bajaj CT 100.

The Scheme was launched on Tuesday by G Ramesh, CGM & SH, IOAOD SO in the presence of Pradeep Kakoti, GM (Lubes), IOAOD SO and T Palanikumar, GM I/C (RS), IOAOD SO, officers of IOAOD and said that Covid-19 has changed the way we look at life and has forced all of us to look at a new normal. During these times it is important to retain loyal customers and generate goodwill amongst them. Such initiatives of campaigns are a step closer to consumer engagement and retain their goodwill.


The process of participation for customers is simple and straightforward:  Motorists two wheelers fill in petrol or buy SERVO worth INR 200 and Four Wheelers INR worth 500 and send SMS to participate. Customers will also receive a transaction id and guide them with the further process. Indian Oil Corporation Limited has launched this scheme across 540 petrol bunks in Assam.

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As part of its civic responsibility, all operators involved urge users not to drive and use a cell phone simultaneously and also to maintain social distancing at all times in view of Covid-19.

Motorists interested in this offer can mine further information from:

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