GUWAHATI: Olympic bronze medallist Lovlina Borgohain has been roped in as the brand ambassador for Samagra Shiksha Abhiyan (SSA) of Assam. She will be helping promote the various activities of SSA, Assam, across the state.
Education Minister Ranoj Pegu on Sunday informed reporters on the sidelines of a Teachers’ Day function here.
Roshni Korati, the MD of SSA divulged to media persons that Lovlina Borgohain was approached to be the brand ambassador for SSA in the state, to which she readily agreed.
Korati further said a video has been shot by SSA, Assam with Lovlina, a 40-second promo of which was shared by the MD on her Twitter handle. It was reportedly shot over two days in Guwahati during Lovlina’s recent visit.
Her role as the brand ambassador is on a completely honorary basis at her insistence.
Lovline scripted history at the Tokyo Games by becoming the first Assamese to win a medal in the Olympics after clinching a bronze medal in the women’s welterweight (64-69kg) category.
Samagra Shiksha Abhiyan is a programme of the Central government for school education extending from pre-school to class 12 with the broader goal of improving school effectiveness measured in terms of equal opportunities for schooling and equitable learning outcomes.
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